Solution Implemented by Rubik Cloud: adVision:
Rubik Cloud introduced adVision, an advanced solution based on artificial intelligence that analyzes the historical performance of display digital campaigns on Google Ads and Programmatic. This system, supported by Google Cloud technology, evaluated over 200 digital pieces from the last three internet + streaming service combo campaigns. It provided a detailed visual report with key insights for generating a new data-based creative strategy. AdVision identified the words to highlight and avoid, colors, icons, CTAs, preferred headlines, preference for numbers or percentages in offers, as well as the use of people, objects, or plain pieces to optimize performance.
Implementation Process:
The implementation process was divided into seven comprehensive steps, using tools from both Google Marketing Platform and Google Cloud, including Campaign Manager, BigQuery, Cloud Storage, Vision API, ML, Sheets, and Looker to audit, store, label, analyze, model, and visualize data effectively.
Results Obtained:
Following the implementation of adVision, a detailed analysis was generated that provided valuable insights for the creative strategy. This allowed Personal to understand which visual elements generated a greater impact in their digital campaigns and provided them with something innovative in the market: a data-driven creative strategy.
Impact on New Digital Campaigns:
Subsequent digital campaigns, based on the insights revealed by adVision, showed a CTR of 4.27%, compared to the previous campaigns’ 0.30%, an unprecedented increase. This optimization resulted in a drastic improvement in the effectiveness of Personal’s digital campaigns.
