Solution Implemented by Rubik Cloud
Rubik Cloud prepared and implemented an A/B test on Pernod Ricard’s “The Chivas Experience” site based on an analysis done on Google Analytics and Optimize data.
Implementation Process:
Rubik Cloud prepared and implemented an A/B test on Pernod Ricard’s “The Chivas Experience” site based on an analysis performed on Google Analytics and Optimize data, after tagging the site based Google Tag Manager, leveraging Google Marketing Platform, on the previously mentioned business needs with the help of Rubik´s internal UX/UI development team. The A/B test was visualized in Looker Studio for optimal data visualization.
Results Obtained:
Thanks to Rubik’s optimizations and the creation of a new age gate with an attractive design that showed what was behind it, to encourage users to go through this stage, Pernod Ricard obtained visible improvements in all the site’s KPIs based on the A/B Test carried out with Optimize, Google Analytics and visualized in Looker Studio.
🔼 28% reduction in Bounce Rate.
🔼 78% growth in Sign-Ups/account creations.
🔼 48% growth in web interactions.
