Predictive Audiences
Solution: We implemented a solution based on audiences with artificial intelligence that prioritizes the preponderance of user conversion. We developed a Machine Learning model and pipeline automation to export data from BQ to GA4 using Measurement Protocol, this process is intended to enrich the categorization of users. The goal was to automate the whole process […]
Dynamic Links Automation
Solución proporcionada: Desarrollamos una solución integral mediante el uso estratégico de Sheets de Google para cada unidad de negocio. Conectamos estos documentos a un eficiente microservicio alojado en Cloud Run. Este microservicio procesa y transmite los datos de manera automatizada a Firebase a través de su API, almacenando los ID resultantes en una base de […]
